Over 16 years of marketing and consulting experience has allowed Larry to gain a multifaceted operational background and high-level creative leadership. Truly a hybrid within the industry. He has garnered significant project management and creative direction expertise, overseeing people, scopes, objectives, timelines, budgets and execution. As an entrepreneur and consultant, Larry has worked with clients ranging from international fortune 500 companies to small startups. He has networked with thousands, built relationships, maintained strong client satisfaction, and seen year over year business growth while running a boutique creative shop for over a decade.
Prior to co-founding Interactive Exposure in 2011, Larry spent 3 years at a global consulting firm followed by several in small ad agencies where he served as lead Account Director. For 13 years, Larry has overseen accounts from initial client acquisition to full implementation on hundreds of branding projects and campaigns. He has spearheaded and worked with teams to deliver integrated marketing communications solutions including: Web design/ development, Video Production, Photo Shoots, Graphic Design, Branding/ Identity, Email Marketing, Social Media, Print, and Media Buying.
In 2015, Larry completed a continuing education course within the SMU executive program for User Experience (U/X) Design. In addition, he has produced numerous videos envisioning all concepting and storytelling, writing scripts, storyboarding scenes, planning shot lists and schedules, and managing all aspects of shoots and post. Above all, Larry is passionate about enhancing brands and experiences and helping companies expand. When he is not strategizing the next creative solution, Larry spends his time coaching youth basketball, involved at church, staying physically active, throwing frisbees in parks (disc golf) and raising his two young children with his beautiful wife Tina.