HALL Group is a privately held commercial Real Estate Investment group founded and managed by Craig Hall which operates more than 6 business entities including the Arts, Winery, Residential, Finance, Real Estate Development, Oil and Gas, and Hall Parks.
The HALL Group Marketing team was at a crossroads with old development team in California that currently built past websites in a unique CMS that was hard to manage internally. Further, the large California web team was not local, highly expensive, and when they sought a local resource development and design quality was sacrificed.
The most pressing concern was a redesign and new development for the HALL Arts website. The marketing team wanted a custom site with a modern and clean design that they could manage themselves internally, as well as a site that achieved all the new user experience, visual design and functionally aspects they were seeking.